What is a Brand Identity?

‘Brand Identity’ or ’Logo Design’ is a graphic element, symbol or icon designed to serve as the emblem of a company. Given its versatility and potential market appeal, the design and selection of a logo is every bit as important as the company’s name.

A logo is a face of a company which reflects its image in the minds of Target Audiences (customers, Suppliers, Employees, Public, etc.,).

Good logo design is one of the key ways you establish yourself as unique in the marketplace. Logo designs should therefore be powerful, but not overly complex, and make an almost instantaneous and memorable impact.

One wrong decision about a logo can ruin a business: 

When one starts a company he/she thinks on how to cut expenses. One of such options to cut the startup costs is a company logo design. But is it good idea to order a cheap logo or work without company logo at all?

Logo represents company’s identity. First impression is made by logo or its absence. To know the importance of a logo just answer one question: “How many big, leading and famous companies don’t have logos?”


If your company doesn’t have a logo this can raise doubts and negative thoughts.  If logo was made by non-professional designer or made by owner of the company it is sometimes worse than no logo at all. 

Why my logo should be custom?

If logo is created with the use of a clipart (premade graphic elements from the public collections) it may look like or be identical to other logos and even your competitors’ logos.

This will make identification of your company difficult or your logo may be easily mixed up with logo of another company.

This situation may harm your reputation and money invested in marketing of your brand will be wasted.